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SiteMinder acquires Globekey

first_imgToday SiteMinder, cloud platform provider for hotels, announced it has acquired Asia-based online reservations system provider Globekey.It is expected the acquisition will see an increase in direct bookings to SiteMinder from the Asian market, particularly in Indonesia and Thailand where the majority of Globekey’s hotel customers reside.SiteMinder co-founder and managing director Mike Ford said Globekey will continue to operate as its own brand.“Globekey is a trusted company with a 15-year track record of operating successfully and establishing relationships as experts within the strategic Asian market,” Mr Ford said.“Globekey is an excellent business with a loyal customer base and immense potential, providing us with the opportunity to accelerate the growth of the SiteMinder business through new insight into the Asian market.”Since it began in 2000, Globekey has built a significant presence in the direct bookings market, with its services extending to properties across Asia, Europe, Middle East, Africa and the Americas.Globekey founder and technical director Rod Wilkinson said the change is a win for both parties.“Globekey is excited to be a part of a dynamic organisation that is founded on innovation and success, and we cannot wait to see even greater success with SiteMinder in the future,” Mr Wilkinson said.Source = ETB Travel News: Brittney Levinsonlast_img read more