Barnardo’s to use Email Reaction for personalised email campaigns

first_imgBryan Black, managing director of Email Reaction, said: “With each communication, Barnardo’s will enrich its data set, helping to accurately profile its database and send highly personalised content, improving their supporters’ experience with the charity.”  16 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Digital Howard Lake | 2 November 2007 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img Children’s charity Barnardo’s has appointed email marketing specialists Email Reaction to provide an email marketing system for managing personalised email campaigns to supporters.Barnardo’s will use the agency to manage the bulk email process, from management of the database, through technical creation of the message, distribution and tracking of the recipient’s response.Rachel Nicholls, new media officer at Barnardo’s, said: “We chose Email Reaction after being particularly impressed by its instant reporting and analysis capabilities. Email Reaction’s hosted service and web interface is easy to use and allows our teams up and down the country to haveinstant access to campaigns and data.” Advertisement Barnardo’s to use Email Reaction for personalised email campaigns AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img

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