Sainsbury’s runs second Million Meals Appeal with FareShare

first_imgParticipants will then receive a thank you card that incorporates a link to an online video on the Fareshare website to see where their donation goes.On Sainsbury’s website customers will be able to make a £1 donation to FareShare at the checkout until the 9 October. FareShare says that each £1 will provide four square meals to organisations including homeless shelters and breakfast clubs for vulnerable children.INITIALS Marketing has developed and implemented all the campaign creative across instore and digital platforms.The first 1 Million Meal Appeal campaign in 2011 became the UK’s largest public food drive and won the Best Single Project Award at the 2012 Business Charity Awards. This year the campaign is called the Million Meal Appeal. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Supermarket Sainsbury’s is running its second annual Million Meal Appeal this weekend in partnership with FareShare. It aims to persuade shoppers to donate over one million meals over the two days to feed some of the most vulnerable people in society.The in-store event will invite the supermarket’s shoppers to buy and donate shopping list staples, such as tinned food, tea, instant coffee, pasta sauce, dried pasta and rice.In addition to helping collect and distribute the food, Sainsbury’s will match the meals donated by customers. Advertisement Howard Lake | 3 October 2012 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img Tagged with: corporate Donated goods Events  67 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Sainsbury’s runs second Million Meals Appeal with FareSharelast_img

Leave a Comment

Your email address will not be published. Required fields are marked *