Quality not quantity

first_img Previous Article Next Article Related posts:No related photos. Quality not quantityOn 1 Oct 2001 in Personnel Today Many training and HR managers have just about reached information overloadwhen it comes to e-learning, says Dominic Keogh, founder committee member ofthe E-Learning Vendors’ Association.  It’stime to sort the wheat from the chaffLike me, most training managers can scarcely open their post or read amagazine without being faced by another advertisement, exhibition form orconference schedule, featuring the same speakers as the last event. There are also invitations to attend events all over the world, so aninternational e-learning specialist could be away all the time and spend afortune – yet still scarcely learn anything new. The whole e-learning industry is suffering from a vast array of poore-learning events and publications, and they need to be able to sort the goodfrom the bad, the general from the specific. It is all too similar andconfusing. This applies to suppliers as well as information sources. There are hundredsof companies that say they are “in e-learning”. Superficially they may all seem the same. But there is a massive differencein the quality of output between a group of experienced education specialisttrainers who have learnt to use the Web to educate, and that of designers whoput a classroom presentation on to a website and add graphics. One trains, theother doesn’t. Some companies are capable of producing effective bespokecontent while others are good at “off-the-shelf” standard IT courses.Training buyers say it is simply too much to take in and sort out. I agree.Realising this, it was a group of e-learning specialists who got together toform ELVA to address these issues. Speaking to training buyers, we appreciated fully how difficult they foundit to decide, for instance, which event to attend. It is very time-consumingand easy to make the wrong decision. We want ELVA to be a symbol of quality. It is a symbol of quality becausemembership is only open to any individual or organisation that has been supplyinge-learning products or services for two years, subject to three satisfactoryreferences confirming that the company is actively in the market. Then ELVA will be reviewing all the information sources and endorsing thosethat it believes to be high calibre. We want to work with the publishers and organisers to make sure thate-learning buyers gain maximum value. Unless we do, buyers will be turned-off by the sheer volume and barrage ofmessages. As well as being founder committee member of the E-Learning Vendors’Association, Dominic Keogh is marketing director of bespoke content specialistsFuel. www.elva.org Comments are closed. last_img

Leave a Comment

Your email address will not be published. Required fields are marked *